Users will soon have a updated setting that allows them to cut down on the amount of AI-created content appearing in their feeds. This move comes as the platform announced that it currently hosts over 1 bn AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a global launch. This shift coincides with a rise in content created by AI, driven by emerging AI video creators.
AI Content on Other Platforms
It has been noted that almost a tenth of the most rapidly expanding video streams on a popular video site exclusively feature content made by AI. A considerable share of this output is deemed “AI slop”, a phrase for inferior, mass-produced content that is frequently absurd or bizarre.
“We know from our community that numerous viewers enjoy content produced via AI tools, including digital art to educational videos, and we intend to offer the community the power to increase or decrease of that, based on their own choices,” stated a spokesperson.
AI on the Platform
TikTok shared that there are presently over a billion videos on its service identified as AI-generated. Overall, over 100 mn pieces of content are uploaded to the platform every day, making AI-generated material a relatively small portion of its complete catalog.
How to Adjust Settings
Members will be able to decrease or raise the volume of AI-generated videos they see by using the “manage topic” option in the app and picking “AI-generated content”. Other topics that are already be adjusted under the filter include current affairs, fashion, beauty, and dance.
AI Disclosure Rules
Its rules require content makers to label convincing AI-generated content, and it forbids malicious deepfakes of celebrities or crisis events. Any believable artificial content that is unmarked can be deleted under its user guidelines.
Additionally, the platform will henceforth apply an “AI-made” label to content made using its proprietary AI systems, or flagged by an industry-wide initiative for identifying content made by AI. This step is aimed to stop users from attempting to evade the disclosure requirement.
AI Literacy Programs
The company is additionally introducing a two million dollar awareness program for professionals and groups to produce informative material about ethical AI use. This program will support charitable organizations specializing in teaching programming and robotics.
Content Safety Approach
TikTok has defended its content review process, during debate over proposals to cut jobs for numerous safety staff in Britain. It is expected to reduce 439 jobs in its user protection department in its British office, with trade unions and digital protection specialists voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead explained that human moderation would still have a role, but AI can shield workers by eliminating the most harmful content before it gets reviewed by people. The company announced a significant reduction in shocking and graphic content seen by safety staff over the past year due to intervention by its automated systems.
It is vital to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is why a significant AI assistance is really helping us process content quickly.”
